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Social Media Empowers Constituents

April 18, 2013

The emerging role of Social Media has drastically changed the political landscape.  I would like to draw particular attention to the power of constituents within the social networking realm.

In 2012 Facebook was recorded to have 845 million active users worldwide each month, making it the most utilized social media service in the world.  In 2011 Twitter recorded 300 million users, then of course there is YouTube, with more than 1 billion users accessing the site each month.

These social media services have empowered the average voter, with the ability to create content with as little as a smart phone device.  These forces of social media have essentially lowered those traditional socio-economic and political barriers to obtaining the spotlight. In todays age constituents simply need internet access of a reasonable speed to broadcast a message to their social networking audiences.

During an election period, or on a particular policy that bodes public attention, it is found that there are many active social media users that solicit their political opinions, and as such impact on the perceptions of their close socially connected groups.

Screen shot 2013-04-18 at 11.52.01 AM

Source: Nadine Hoare Facebook Advert on Home screen

Notably, on Facebook, one is able to list their political preference.  There is also the capacity to join poltically-affiliated groups, or participate in politically affiliated debates or conversations online.  The power of socially connected constituents is a force to be reckoned with.

Screen shot 2013-04-18 at 12.15.59 PM



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